That is, users who see ads. Meet Them Where They Live. Try it free today. Generation Z has $200 billion in spending power and are expected to account for about 40 percent of the consumer market by 2020. Here’s what marketers should know if they want to reach Generation Z on social media. (And also: great entertainment). Generation Z may have no idea who Justin Timberlake is. Not sure where to start? They spend more time on social media. Global Web Index found that 95% of Gen Zers said they were using another device while watching TV, particularly mobiles. They’re putting their money where their beliefs are and voting with their dollars. The study from TD Bank examined the habits and preferences of Gen Z and how they compare to Millennials, which revealed some stark contrasts between the two generational segments. Twitter statistics, we have them. Read our guide on how to make the most of the second screen social trend. For a wider view on Twitter’s users, check out our in-depth breakdown of Twitter demographics. Today's teenagers are tomorrow’s trendsetters. Twitter’s site referral traffic is up 6%, year-over-year, Twitter users are more likely to like brands that are inclusive and transparent, Twitter ads with video are 50% cheaper in cost-per-engagement, Twitter users spend 26% more time with ads than other social media users, Twitter users spend 24% more time with ads posted by ‘creators’, social media influencer marketing strategy, 25% of Twitter’s most prolific users use scheduling software, Tweets with hashtags gets 100% more engagement, People watch 2 billion videos on Twitter per day, Watching video is the #3 reason people use Twitter, 93% of video views on Twitter happen on mobile, The median age of U.S. Twitter users is 40, while the national population’s is 47, 42% of U.S. Twitter users have a college degree, while only 31% of the national population does, 41% of U.S. Twitter users report an income above $75,000, while only 32% of the national population does. Topics. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. Which means its also a crucial platform for their audiences. But as that generation inches closer to middle age (the oldest Millennials are already in their late 30s), Generation Z (aka Gen Z) has quickly replaced them under the microscope. That doesn’t mean you can just throw a person of color or LGBTQ couple in one of your Instagram posts or Facebook ads. This blog breaks down the differences between Millennials and Gen Z and how best to market to them on social media. “Gen Z and TikTok stans should retaliate by organizing the biggest Get Out The Vote campaign ever,” said the founder of Voters of Tomorrow, a self-described non-partisan, non-profit and youth-led organization “inspired by movements such as March For Our Lives and Fridays For Futures.” There has been a lot of coverage about how younger generations are leaving Facebook and spending time elsewhere. Expect a continued focus on quality over quantity, in 2020. Before you go blasting your social media content and ads out to everyone, you need to know your audience. “Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. Jordan Williams, 18, recently posted a video on TikTok encouraging fellow Gen Zers to get matching tattoos as a sign of rebellion. @oilman Like what you're reading? (By comparison, only 26% of 30- to 49-year-olds use Twitter.) The result is a platform that’s been focused on improving user experience. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. adults. We also found that Gen Z … But that’s not the only thing they use YouTube for. Despite all this, Twitter’s Q3 2019 earnings disappointed investors with “product issues” on its adtech, and a bummer of a summer for the big events and launches that would normally drive its ad sales. "TikTok and Instagram are likely the largest drivers of new trends and brand exposure. The Center for Generational Kinetics solves tough generational challenges with Gen Z, Millennials, Gen Y, Gen X, and Baby Boomers. Twitter. But for those brands who ‘get’ Twitter, the rewards are many. If your Twitter marketing strategy could benefit from what looks like cheaper and more engaging ads, you might want to check out our guide to using Twitter ads. Twitter calls itself the #1 platform for discovery, after all. The age range for baby boomers, Gen X, millennials, Gen Z Baby Boomers are born between 1946 and 1964 and are called so because after WWII there was a huge surge in the birth rate Generation … Or does it mean there’s room for innovation? Also known as iGen, this new generation, born after the Millennials, is large, diverse, and misunderstood. Thus, to use Gen Z terminology, there’s some scientific basis for believing Generation Z is the GOAT (Greatest of All Time). How to hack Twitter account online. Dell Technologies surveyed 12,000 Gen Z secondary and post-secondary students. research from global consulting firm McKinsey and Company finds. As the average Facebook user gets older , more than 25% of 13- to 17-year-olds left the network in 2013. Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal. Female Gen Zers most often follow influencers on Instagram. Instagram meme accounts are dedicated to simply reposting popular Tik Toks. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. We're uncovering the attitudes, beliefs, trends, and differences that Gen Z brings as employees, customers, students, voters, and adults. Gen Z has arrived! Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. As an activity, it ranks after news and photos. Get expert social media advice delivered straight to your inbox. Millennials and Gen z both span over 16 years, while the Baby Boomer era crosses over the course of 19 years. Generation Z, or those individuals born after the years 1995–2000 (there’s no clear consensus, studies differ), are growing in influence and spending power, especially in the travel arena. YouTube is also the platform of preference when it comes to shopping recommendations, ranking first among Generation Z with 24%, followed by Instagram at 17% and Facebook at 16%. These are big questions. Somiibo is a powerful free Twitter bot and growth service that earns you unlimited organic free Twitter followers, likes, comments, plays and retweets. Here is a place to share your Gen Z sense of humor. What are they buying, you may ask? KingsGen was designed with quality in mind, and with this, we tailored all the sites design, and its features ensure all accounts are in working order. 77% of Americans who earn $75,000 or more use Twitter. As of summer 2019, Twitter is in the #5 spot among social networks, outpaced by Instagram, Facebook, YouTube and neck-and-neck with Pinterest. Note that these are specifically monetizable daily active users. In fact, 68% of Gen Zers expect brands to contribute to society.”. In schools, a focus on STEM and the Common Core promoted science, math and higher level thinking. But 61% would feel better sharing personal information with brands if they could trust it was being securely stored and protected. By 2020, Gen Z is expected to account for 40% of all customers. According to Twitter’s Q3 2019 report, users are increasingly engaging with ads on Twitter. According to Pew Research, this percentage has stayed relatively steady over the past few years. You haven’t seen the last of Gen Z. Connect with Generation Z using Hootsuite. However, the Pew Center found that they also differ in some key ways: Twitter has a reputation as the most political of all the social media platforms. A look at older members of Generation Z suggests they are on a somewhat different educational trajectory than the generations that came before them. (In comparison, Facebook and Snap report all their DAUs, even those who don’t necessarily see ads.). Marketers need to ensure that information about their company is transparent and readily available online. Meanwhile, only 21% of Twitter users are Republican, though 26% of Americans identify that way. By many accounts, including eMarketer’s predictions, the days of massive user growth are over for the big social media platforms. But, pro tip from Twitter: use only one or two because if you use more, engagement declines again. We would like to show you a description here but the site won’t allow us. What are they doing, exactly? Save time managing your Twitter presence by using Hootsuite to share video, schedule posts, and monitor your efforts. You have 160 characters to spin your personal story! And it won't be the best definition just because of Covid. LinkedIn . Now that you know these key statistics and facts about Generation Z, you’re equipped to not only reach them with your marketing, but to make a lasting impact. Gen Z—just like millennials, Gen X, and even the baby boomers before them—will be no different than any other generation. Understanding how teens use social media throughout their shopping process is key to engaging them on the right platforms with the right message. More than 70% say they’re talking to their friends or social networking. Armed with this information, marketers can look to target Gen Z on multiple platforms and devices at all times. With 85% of teenagers actively using the platform, 80% do so to expand their knowledge, and 68% to improve or gain new skills. Our study found that teenagers born in 2000-2002 (often called "Generation Z") are more concerned about their weight and losing weight than previous generations. If your business doesn’t know where to start, look at Patagonia, Reformation, or any of the brands featured on conscious consumer site The Good Trade. Twitter points to improved click-through rates and audience growth for these numbers. Generation Z isn’t content to simply post about causes they believe in. They are also 59% more likely than older generations to connect with brands on social, too. Who knows who will be after Gen Z, but for now there are specific characteristics of Generation Z students that may just surprise you. Get familiar with all the most important and up-to-date Twitter statistics, so you can plan and execute a Twitter marketing plan that works for your brand. Why Gen Z matters for your business. And 69% of this group say they tweet about politics. The phrase ‘be yourself’ has never rung as true as with Gen Z. (By comparison, only 26% of 30- to 49-year-olds use Twitter.) SIGN UP! Toggle main menu. Gen Z allegedly has the attention span of about 8 seconds, compared to the millennial’s 12. Gen Z is more interested in digital payments products and services than any other generation. "I don’t think it’s a revenge thing, but a time to stand up. Brands are slowly realizing they can no longer get away with lackluster or non-existent environmental and ethical commitments. Gen Z on track to be the best-educated generation yet. Engagement includes likes, retweets and comments. Results show they’re confident about their tech skills but unsure about their readiness for the workforce. There are many ways in which you could hack into a Twitter account. Twitter has never been as vast as the other major platforms, but it consistently plays an outsize role in media and culture. You need to think differently about checking accounts.” Gen Z members use overdraft-free accounts like Bank of America’s Safe Balance at a higher rate than the general population. According to a recent study by Twitter and IPG, 50% of people think brands can become more culturally relevant by being inclusive, and that number rises to 60% among Twitter users. Image Source. While their parents learned to master social media on Facebook, Twitter and LinkedIn, Gen Z moved onto other platforms (i.e., Instagram, SnapChat and TikTok). “Gen Z expects brands to do the same—to live their own values and to offer value. Market research shows that 85% of Generation Z learns about new products on social media. You’ll also want to make sure that information shines an honest, but positive, light on your business. Social media is how they communicate with friends and get their entertainment and news. KingsGen is an Account Generator service, providing our users with a 5-star experience. And, if Gen Zs are not … And the answers will help you do more than just market to Gen Z. They’ll help you create valuable relationships and prepare your business for the future. Despite the word accumulators in their branding, they discuss all manner of soccer-related bets. And as they start entering the workforce in large numbers, it’s vital to know how to hire them effectively. Millennials are apt to dress in ways they believe may help them excel, whether in the workplace or on date night (think clean, conventional shirts and not-too-high heels). Subscribe to our top stories. Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share, based on They’re entrepreneurs, early-starters and even more connected than the generations that preceded them. By 2020, Gen Z … Simultaneously, Twitter says that the CPE (cost per engagement) is down 12%. According to McKinsey, “they’re more pragmatic and analytical about their decisions than members of previous generations were.”. Your breathing starts to quicken. Here is another method to hack into the Twitter account that you may want to look. And many say that is the kind of account they would like to use. Another way of looking at it, according to Pew: 71% of Americans on Twitter are using it to read news. This number isn’t staggering, honestly. 2. On average, a median user tweets 2 times a month, while the most prolific Twitter users tweet 138 times, according to Pew. “Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” research from global consulting firm McKinsey and Company finds. However, only 35% are actually chatting or accessing content related to what their watching. Among other things, Gen Z is most concerned about climate change. You know it’s coming. Here are the top 10 Twitter stats to know in 2020. Try it free today. Late Night show hosts share Tik Tok content on their programs. Depending on your brand, it might be worthwhile to look into it. (Source: Forbes) Actually, Gen Z possesses a sophisticated 8-second filter derived from growing up with massive amounts of information. The study also found that 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general U.S. population. (This doesn’t include ‘institutional’ accounts like businesses, organizations and other non-humans.). Many marketers are now looking beyond millennials and at the next generation of up and coming buyers. Obsessed with travel? Child Girl Student Shouting Through Megaphone on Grey Backdrop with Available Copy Space. Make sure you’re targeting people who could actually find value in your product or service, and focus on attracting their attention. Together, these cohorts represent around $350 billion of spending power in the United States alone (approximately $150 billion spent by Gen Z and around $200 billion by millennials); additionally, Gen Z will account for 40 percent of global consumers by 2020. 1. Video content is key. While you never want your brand to have a ‘how do you do, fellow kids?’ moment, there are ways businesses and organizations can authentically use the platform. There are a few conflicting ideas about where this generation starts. People who are considered Gen Z’s were born in 1995 or later and the generation is full of individuals who grew up with technology at their finger tips. But does it mean that your Twitter marketing strategy might be better geared towards a KPI that isn’t click-through-rates? McKinsey finds that “65% of Gen Zers said they particularly value knowing what is going on around them and being in control. While it was once basically a shared amongst teens, it’s now hit the mainstream. You’re in a meeting with your boss when it happens. Pro tip: the second most trusted resource for Generation Z is product reviews on Amazon or similar sites. 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